The Crowd: Study of the popular mind written by legendary author Gustave Le Bon is widely considered to be one of the greatest books of all time. This great classic will surely attract a whole new generation of readers. For many, The Crowd: Study of the popular mind is required reading for various courses and curriculums. And for others who simply enjoy reading timeless pieces of classic literature, this gem by Gustave Le Bon is highly recommended.
  In The Crowd: A Study of the Popular Mind, social theorist Gustave Le Bon gives historical insight into the political thinking of his era while offering timeless social commentary. Le Bon challenges the reader to contemplate how individual ideas change-often to a destructive end-when employed in a setting of groupthink. As technology and communications innovations make group formation easy and accessible for better or for worse, this book's message is certainly one that will not be lost in the crowd.